How to block LG smart TVs from phoning home on OpenWRT

Edit /etc/dnsmasq.conf

and add the following:

address=/ad.lgappstv.com/127.0.0.1
address=/yumenetworks.com/127.0.0.1
address=/smartclip.net/127.0.0.1
address=/smartclip.com/127.0.0.1
address=/smartshare.lgtvsdp.com/127.0.0.1
address=/ibis.lgappstv.com/127.0.0.1

(Oh, by the way: this entry was written by Peter Molnar, and originally posted on petermolnar dot net.)